Business Card Size: Does it still matter?
Business cards nowadays come in various colors, shapes and sizes. So the big question is that… does business card size still matter in designing business cards? The answer is both yes and no. The choice of business card size as well as color or shape for that matter all varies depending on what you want to project for the product or service that your offer.
For example, if your business is focused on a very specialize niche like for example, a small coffee shop, then you can go ahead and design a business card of any size with the shape of a coffee cup or a coffee bean that contains your contact information. The shape and color that you are going to use could probably make your card stand out and thus memorable to people.
On the other hand, if you are a serious, big-time businessman who does business in different countries, then having a business card size that follows the international standards or the standards that exist in various regions of the world is perhaps necessary.
THE STANDARD BUSINESS CARD SIZE:
In the United States (US) and Canada, the common business card size is 3.5 inches by 2 inches; while in Australia and New Zealand, the standard business card size is slightly bigger at 3.54 inches by 2.165 inches. in the United Kingdom and the rest of Europe, the standard business card size is 3.37 x 2.12 inches. Meanwhile, in Japan, the standard business card size is 3.58 x 2.17 inches and in China, the business card size that is commonly accepted is 3.56 by 2.15 inches.
If you need more space than what these standard business card sizes offer, then you can opt for double sided business card size, where you can put information on both the face and the back of the business card. Below is an example of a double sided business card:
See more examples of double-sided business cards.
Another option to expand your business card size is to have a tent card or the folded business cards. Having a folded business card size, effectively quadruples the space that you can use to advertise your business. Below is an example of a ten or fold-over business card:
See more examples of folded business cards.
When using double-sided or folded business cards or any other business card size or shapes, the key is to keep dimensions according to what you think would work best for your objective and marketing needs. Pick up the business card size that fits your needs and your budget and the one that would give you the advantage over your competition.Similar Business Cards:
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