When designing a business card, we should not only consider the design and material to be used but also put emphasis on the typography or the fonts or types to be used in your business card. We have to realize that the text in your business is the most important element of your card since these will tell your customers and clients on how to reach or contact you. If the text are not legible enough, chances are, you are going to lose plenty of potential clients.
It is very crucial therefore when designing your business card to make sure that you are using the right font and the appropriate size. Your text should be not too small or too big for your business card. If it is too small, it would be difficult to read your information. On the other hand, if the texts are too big, it would be not visually appealing plus it would be too difficult to fit all that information. Hence, there are certain standards that you have to follow when it comes to using font types and sizes if you want to have professionally looking business cards.
01: Design your business cards effectively by making sure your text in your address and contact information as well as your names and title are balanced. A rule of thumb is to have your address and phone numbers between 7 to 8 point sizes while your name should be 1 point bigger than these two elements. Meanwhile, your title can either be 1 point smaller than your address text size or similar to it. Your company name or brand should be from 12 to 15 point sizes.
02: Know exactly the standard font sizes that you need to have in your business cards with the help of business card printing experts.
03: Keep you card simple. Do not mix several fonts for a business card. Maybe two or maximum of three types can be used for a business card. Nothing wrong with serif fonts as long as they are not used too small and you choose wisely. And forget Verdana. It was designed for and is optimized for screen and Web use and there are certainly more interesting fonts to choose from.
04: Watch your logo size. Don’t be afraid of white spaces. They actually make your business card look more professional, inviting and respectable.
05: Do not use clip art images in the absence of a corporate logo. Logo should be an important part of a corporate identification program. If you don’t have a logo, then do not use one.
06: Most importantly, do some research when deciding what fonts types to use in your business cards. Fonts like logos have different meaning and impact, depending on what you want to achieve or how the company perceives itself, the competition, etc. There are thousands of typefaces to consider and choose from. There are fonts that communicate stability, security, and instills confidence in your customers to trust you even before they give you a try. Or perhaps you want to say that your business is not stale and old fashioned, you are trendy with the latest technology, able to adapt quickly to market changes. This can also be done with the thoughtful choice of business card fonts.
07: Again, readability is very important. A common business card mistake is to use a too intricate script or handwriting font. They may look nice, but people want to know your name not your signature. Gothic fonts are used very rarely for elegant business cards. Arial, Times New Roman and Microsoft Sans Serif are the most common fonts preferred for elegant business cards.
Below are some fresh examples of a well-designed business cards from Creattica: