If you are aiming to do business internationally, then it is time you adjust your business tools for a more international target market. One of these tools is your business card. Having a business card that is designed and aimed for an international audience increases your chances of doing business abroad. People globally will be able to relate to your business better since your business cards can be used to promote your business in different countries. Likewise, having an internationally accepted business card will also increase your chances of landing a business deal in different countries since people will understand you and trust you better. When it comes to printing your business cards, there are actually a lot of online business card printing services that offer international perspective in terms of their business card designs.
Here are a few helpful business cards tips that you should know about just in case you are interested to know how to go international with your business card printing designs:
BUSINESS CARDS TIPS #1: Use the ISO Standards
There are actually international standards for business cards set forth by the international standards office (ISO). These standards are mostly about standard dimensions that most business card printing processes should set. The ISO standard size for business cards is called the ISO 216 or A8 size. It is equivalent to 2.913 inches in length by 2.047 inches in height. In case you are more familiar with metrics sizing, then that is 74mm by 52mm. Likewise, there is also the ISO standard credit card size for business cards. This standard dimension is about 3.370 inches in length by 2.125in in width or about 85.60mm × 53.98mm. These sizes can easily be adapted to most countries and can be used for most business transactions.
BUSINESS CARDS TIPS #2: Country standards for business cards
On the other hand, if you are doing business with one or two countries primarily, then you may want to forget about the ISO standard size, and instead come up with a more localized size for the country or countries you are doing business in. For example, if your business is just concentrated in Japan and UK, then you can have a business card that is universally acceptable in those countries. For most countries, businessmen follow a different kind of business card dimension when doing business locally. Localizing your card gives your business a better advantage. For European business card dimensions, the most widely accepted size is 85mm × 55mm. For Japan, it is 91mm × 55mm while in China 90mm × 54mm business cards are used. Business cards in Italy, the United Kingdom, Switzerland, France, Germany, Spain, and the Netherlands typically measures as 3.346 x 2.165 in inches for its dimensions while in countries such as Australia, Sweden, Norway, Denmark and New Zealand, the card dimensions usually have the measurements of 3.54 x 2.165 in inches. Of course, for Canada and the United States the standard business card dimension is 88.9mm × 50.8mm or about 3.5 × 2 inches.
BUSINESS CARDS TIPS #3: Use two or more languages
In addition to using international sizes for your business cards, another important aspect to consider in making your business card “international” is by using different languages. For example, if you are doing business with one or two main countries, you may want to print your business card in that language. It is not always wise to assume that English can be understood in every country. Thus, the best way to do it is to print a business card with an English language front and a localized version using another language that is universally understood in that particular country at the back of the card. For example, you can have your usual business card printed in English, while at the back of it, all of your details can be printed in Japanese or Chinese since you do a lot of business with them. Your business contacts will appreciate this effort to go global, and may probably net you a few advantages in doing business with them.
I hope these tips will greatly help you when you start you next batch of business cards. You surely will have no problem when it comes to making your business cards global since most online business card printing services offer printing in different sizes and languages. We wish you more success in the coming year as you turn yourself into a more effective global businessperson.
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